You need a lot more than the business idea

An idea, by itself, is incapable of changing the world. It takes a lot more to build a flourishing business and that’s what we’re talking about in this article…

Drive your business growth through data-driven decision making

Driving business growth through data-driven decision-making requires much more than A/B testing your strategies.

The Undefeated Entrepreneur

Successful entrepreneurs sport serious battle scars from the business journey. How do they keep going through it all?

Why the best marketers won’t work with you

Think you’re the only one with “quality standards”? Think again, and get ready for the hard truth about why the best marketers decline certain clients.

Could a trip to the day spa be good for your business?

Could a trip to the day spa be good for your business? Given the recent awakening related to mental health, this is one topic Perana Viosa explores in detail.

How to reach the right target customers

A lot goes into reaching and truly connecting with the right target customers for your business. Learn more from Perana Viosa.

Read this before you start account-based marketing

Account-based marketing depends on communication and relationship management skills. Read this article before you get started.

Building a pandemic-proof business through smart marketing

Hospitality businesses like hotels and day spas suffered among the most during the COVID-19 pandemic. Could smarter marketing have helped soften the blow?

Day spa marketing done right

Day spa marketing done right: increase bookings and revenue without sky high costs. Learn more from Perana Viosa, a Fractional CMO Service Provider.

The link between Corporate Communication and Marketing

Hiring a regular marketing agency is no longer enough to help you stay ahead of competitors. Marketing and communication go hand in hand.