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Expert marketing and communication advice lives here

Welcome to the Perana Viosa blog. Consider this your personal library, where you can learn about marketing, strategy, communication and how all of these things work together.

If you can’t find an answer to one of your questions, use our contact page to ask us anything and, if we have enough information on the subject matter, we’ll create a new resource for you.

Latest insights

Read our latest articles here and get in touch if you need help applying the knowledge in your business.

Perana Viosa - Data driven decisions

Driving business growth through data-driven decision-making requires much more than A/B testing your strategies.

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PV_BFI_The_Undefeated_Entrepreneur

Successful entrepreneurs sport serious battle scars from the business journey. How do they keep going through it all?

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Best reads

People just like you visit our website every day and let us know which articles really help them, so we’ve curated a selection of the most popular reads from the past quarter for your convenience — enjoy!

Could a trip to the day spa be good for your business? Given the recent awakening related to mental health, this is one topic we explore in detail.

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A lot goes into reaching and truly connecting with the right target customers for your business. Learn more from Perana Viosa.

Read More »

Have your say

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All Posts

Perana Viosa - Data driven decisions

Driving business growth through data-driven decision-making requires much more than A/B testing your strategies.

Read More »
PV_BFI_The_Undefeated_Entrepreneur

Successful entrepreneurs sport serious battle scars from the business journey. How do they keep going through it all?

Read More »

Think you’re the only one with “quality standards”? Think again, and get ready for the hard truth about why the best marketers decline certain clients.

Read More »

Could a trip to the day spa be good for your business? Given the recent awakening related to mental health, this is one topic we explore in detail.

Read More »

A lot goes into reaching and truly connecting with the right target customers for your business. Learn more from Perana Viosa.

Read More »

Account-based marketing depends on communication and relationship management skills. Read this article before you get started.

Read More »